About Us, Our Commitment

By Jee is a contemporary brand grounded in thoughtful design and everyday functionality. Founded by a Korean designer living by the sea in Sydney, the brand reflects a cross-cultural perspective and a quiet connection to coastal life. Each piece is carefully developed to balance form and purpose, refined in detail and made to integrate seamlessly into modern life.

Guided by restraint and intention, By Jee embraces deliberate simplicity and uncompromising quality. From materials to construction, every element is approached with care, prioritising longevity and relevance beyond seasonal trends.

By Jee continues to evolve with purpose, creating pieces to be worn and valued over time. 

We believe responsibility extends beyond design. At the end of each year, a portion of our profits is donated to selected causes through thoughtful consideration and ongoing dialogue. It is a quiet commitment, growing alongside the brand.